Brand Marketing Specialist - PIC Brand at Nexgen

Join Nexgen as a Brand Marketing Specialist for our flagship PIC Brand and drive impactful marketing strategies in the dynamic Jakarta market. This role offers a unique opportunity to shape brand identity, engage target audiences, and elevate marketing performance. Based in Cengkareng, Jakarta Raya, you'll work closely with a talented team to create and execute innovative campaigns that resonate with consumers.

At Nexgen, we are committed to fostering a creative and collaborative environment where your ideas can thrive. With a strong focus on digital marketing and brand development, this role is perfect for a passionate professional looking to make a significant impact in the fast-paced world of marketing.

As a Brand Marketing Specialist, you will be responsible for developing and implementing marketing strategies that align with the brand's vision. You will work on various projects, from social media campaigns to digital advertising, ensuring that every initiative contributes to the brand's growth and success.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns for the PIC Brand, utilizing tools like Hootsuite, Meta Ads Manager, and Google Ads.
• Create and manage social media content, including posts, graphics, and videos, to engage target audiences.
• Conduct market research and analyze consumer feedback to refine marketing strategies.
• Collaborate with the design and content teams to ensure cohesive brand messaging across all platforms.
• Monitor campaign performance using analytics tools like Google Analytics and Meta Insights.
• Stay updated with industry trends and best practices in digital marketing.
• Present campaign results and recommendations to senior management.
• Assist in the development of the annual marketing plan and budget.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in brand marketing, preferably in a digital marketing role.
• Proven experience with social media marketing and digital advertising.
• Familiarity with marketing tools such as Hootsuite, Meta Ads Manager, and Google Ads.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and presentation skills.
• Creative thinker with a passion for innovation and trendsetting.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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